5 Questions for… Aam Digital

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Aam Digital has been part of the Startup Incubator Berlin since 2021 and is supported by the Berlin Startup Scholarship.

Aam Digital is a social enterprise that has developed software for the global social sector. This enables social projects to work more effectively while simultaneously generating reliable data for monitoring and evaluation. Aam Digital can be adapted to any use case in the social sector and is currently actively used in social and educational work. Through their software-as-a-service model, they enable even organizations with limited financial resources to work more effectively and impact-oriented.

We asked the founders 5 questions to find out how they came up with their wonderful idea, how they found each other as a team, and more…

1. How and when did you come together as a startup team?

Sebastian brought Aam Digital to life as an open source project during his time as a project manager in Calcutta, where he met our co-founder Simon. When the decision was made to build a social enterprise, Moritz came on board — he had just finished his master’s degree in London and has a professional and academic background in development cooperation. As a result of our great collaboration with the company TolaData, we were also able to bring Malte on board. Malte has founded and supported successful social enterprises on three continents and accompanies Aam Digital GmbH as an advisor and co-shareholder. We have been working since summer 2020 on our plans to advance the global nonprofit sector with our social enterprise. Since the founding of Aam Digital GmbH in March, it is finally official.

2. How did you come across the problem you want to solve with your founding idea?

During our activities in the NGO sector, we noticed that most people today unlock their phones with a fingerprint, yet work in the global social sector is mostly still documented analogously or in self-built Excel systems. This results in critical cases often going undetected, and reliable data for monitoring and evaluation being absent. The potential to increase effectiveness in the sector is enormous, and yet there is a mismatch between the need for digital tools and the supply — that is what we want to change!

3. What do you want to/can you do better than other providers on the market?

“Too complex, too expensive, the servers are not in Europe.” That is how our customers describe our competitors. Aam Digital is the opposite: simple, affordable, and GDPR-compliant. Also crucial is our self-image as a social enterprise: unlike publicly listed CRM systems, we share the objectives of our customers and always keep all stakeholders in view. This is not just lip service, by the way — it is part of our articles of association!

4. What is your most important goal in the next 3 months?

Our most important goal is to find business partners who want to work with us to make the global social sector more effective and transparent. We are looking for companies with complementary products, new customers, and compelling impact investors. While we are already generating revenue, there is still a lot to do before we achieve our desired social impact.

5. Who would you like to have a coffee or tea with? Why?

There are quite a few in the field of social entrepreneurship: High on our list would be Bill Drayton, the founder of Ashoka and one of the pioneers in promoting social entrepreneurs. With Aam Digital, we want to not only be economically successful but also advance society. But to achieve more, we also need partners and investors for that. Ashoka has built an impressive network in this regard.

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